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Research on Michael Gondry

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RESEARCH ON MICHAEL GONDRY - He grew up in Versailles with a family who was very influenced by pop music. - As a young boy, Gondry wanted to be a painter or inventor, so in the 80s he entered in an art school in Paris so he could develop his graphic skills. - He met some friends there and together they formed a band which Gondry was the drummer for as well as directing their video clips. One of the videos was on MTV and Bjork saw this and contacted him to make the music video for 'Human Behaviour'. - Their partnership was famous and he directed 5 other videos by Bjork, with huge budgets. This led to commissions from other artists in the world such as Massive Attack. - Gondry is the most highly-awarded director for a one-off commercial too. - His trade mark was surreal settings and visual effects. - He was originally known for commercial and music videos, so he directed 'Drugstore' for Levi's, his music video for Bjork, 'Human Behaviour', won al...
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FINAL EXPLANATION OF VIDEO - (statement of intent)

My objective for the music video I have created is ultimately to raise awareness for the struggles that immigrants / refugees / foreigners / those of an ethnic minority may experience when arriving to not only the UK, but anywhere where they may feel excluded. This is a protest for an issue that is not widely spoken about which is why it is so important to make it relevant, especially in these uncertain times when we should all be supporting each other. Firstly, the main character is clearly the artist herself who comes from Eastern Europe and is arriving to the UK (London) and is in search of a new life, or opportunity. However, when she arrives to the UK, things become a lot less exciting and she starts to feel out of touch. This is signified by her attempt to find a job and she is instantly rejected, followed by her struggles with money. Whilst considering the impact of COVID, I was not able to film in London so all these shots are from online sources (apart from the drawing!), howe...
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