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Textual analysis 1 - Kendrick Lamar's 'Alright'

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TEXTUAL ANALYSIS - Kendrick Lamar's 'Alright' Music Video (cinematography, editing, sound and mise-en-scene) Firstly, the music video uses a variety of techniques in order to convey Lamar's ideas about the treatment and life of African Americans in this period of time. The video begins with a wide-angle establishing shot of Oakland Bar Bridge that is in a black and white tone with a deep contrast that emphasises the hostility and ominous ambience. This is already to foreshadow that the mood of the music video is deep and its a way of signifying to the audience that this song will be based on a serious matter. This is also prolonged in the next 30 seconds as we see scenes of deserted locations and destructive imagery. This shot that is also near the beginning is one of the most powerful and significant scenes of the whole production. It presents a young black man being slammed down on a surface while being hand-cuffed by a white police officer before he attempts ...
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FINAL EXPLANATION OF VIDEO - (statement of intent)

My objective for the music video I have created is ultimately to raise awareness for the struggles that immigrants / refugees / foreigners / those of an ethnic minority may experience when arriving to not only the UK, but anywhere where they may feel excluded. This is a protest for an issue that is not widely spoken about which is why it is so important to make it relevant, especially in these uncertain times when we should all be supporting each other. Firstly, the main character is clearly the artist herself who comes from Eastern Europe and is arriving to the UK (London) and is in search of a new life, or opportunity. However, when she arrives to the UK, things become a lot less exciting and she starts to feel out of touch. This is signified by her attempt to find a job and she is instantly rejected, followed by her struggles with money. Whilst considering the impact of COVID, I was not able to film in London so all these shots are from online sources (apart from the drawing!), howe...
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UPDATED LOGO!

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  - My production studio name will be 'Taylored Productions' as a way of using my personal surname and interweaving it with the word 'tailored' to convey this idea of premium music that is tailored for it's audience. - The bold sans-serif font has been chosen to set a strong, premium tone and help reinforce the brand image. - The simplistic image connotes a youthful attitude that the brand is in touch with, bearing in mind the target audience of young 16-20 year olds. - This is a universal musical image that can be recognised across most ages, however the simplistic design that is similar to the logo of Apple iTunes is something that a socially-conscious 16-20 year old would be in tune with.
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