Helen Humphrey-Taylor

Statement of Intent Draft The song I have picked for my music video is 'Paper Planes' by M.I.A. I believe that the song as a whole would perfectly target the audience of socially-conscious, 16-25, middle to upmarket demographic. This is because the original song was released in 2009, however has had a large popularity since then. The genre is pop which is a major attractor for the age group of 16-25. It has managed to keep its popularity throughout the years by being used in films to further reach a wider audience. Socially-conscious audience members would be aware of problems going on around the world and so a protest that is not widely thought about would be what this segment of the audience  look for. The artist denounces violence and the stereotypical view of immigrants as well as her own victimisation of racial profiling as a British Artist with a Sri Lankan descent. The target audience would empathise with this and may feel a sense of belonging if they have experienced ...

Story Plan for Music Video 1. I would like the first shot to set the scene of my video by beginning with an establishing shot of the location. Also, I would like to incorporate elements of black and white filming to represent two different moods within the music video. When the shots are in colour, this will signify a positive shot, representing freedom. 2. In the second shot, I would like to present the main artist in the video.

Key Elements to Include in Music Video - A variation of ethnic minorities as well as showing a diverse set of people. - Examples of some sort of protest, for example presenting someone holding up a sign. - Need to display at least 2 locations and I have set out to use London and Brighton. - I plan on displaying different ethnicities by for example, portraying their different cultures as a signifier for the audience.

Diplo New York, NY United States Dear Diplo, I am writing to you regarding the song 'Paper Planes' by the artist M.I.A, in which I believe you hold the ownership of and copyright. Therefore, I would Kindly ask if I may use this song in order to create my own music video for it. This is for my A-level coursework and I would much appreciate it if I could use this song as I believe it is brilliant for the concept of protest and I could recreate something great for my coursework. I look forward to hearing from you, Many thanks, Helen Humphrey - Taylor

Music Video Treatment Outline of Ideas for Music Video For my music video, I have decided to display the protest of how refugees and immigrants are treated by society these days. With this in mind, I aim to portray either a group or follow the narrative of a single person who falls into this category and create a story based on problems they face as an immigrant. I would like the video to display the true effects of this to the audience. My target audience would be young activists who care about making a change in the world. This group of people are the perfect target audience as the issue that the video will be protesting about, targets problems in the world that are not widely known. Also, the audience are young meaning that I will be ensuring that I include parts of the video that attract young members. An example of this is by using intertextual references of something relevant to this age group in order to appeal to them. Location/Equipment The location I will be using for m...