Textual analysis 1 - Kendrick Lamar's 'Alright'
TEXTUAL ANALYSIS - Kendrick Lamar's 'Alright' Music Video (cinematography, editing, sound and mise-en-scene) Firstly, the music video uses a variety of techniques in order to convey Lamar's ideas about the treatment and life of African Americans in this period of time. The video begins with a wide-angle establishing shot of Oakland Bar Bridge that is in a black and white tone with a deep contrast that emphasises the hostility and ominous ambience. This is already to foreshadow that the mood of the music video is deep and its a way of signifying to the audience that this song will be based on a serious matter. This is also prolonged in the next 30 seconds as we see scenes of deserted locations and destructive imagery. This shot that is also near the beginning is one of the most powerful and significant scenes of the whole production. It presents a young black man being slammed down on a surface while being hand-cuffed by a white police officer before he attempts ...
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